Shopify Liquid
Expert & Developer
Muhammad Awais · Pakistan
5+ years crafting high-performance Shopify stores — from pixel-perfect theme customization and Shopify 2.0 upgrades to speed optimization and Figma-to-Shopify builds that convert visitors into paying customers.
Every Shopify service your
store will ever need
From first-build to full-scale growth — specialized, semantic Shopify development that puts conversion and speed first.
Shopify Theme Customization
Deep Liquid-level customization of any Shopify theme — Dawn, Debut, Impulse, Prestige, and more. Custom sections, blocks, metafields, and dynamic logic without breaking existing functionality.
Shopify 2.0 Upgrade
Migrate your legacy Shopify theme to Online Store 2.0 — unlocking section everywhere, metaobjects, app blocks, and JSON-based templates for a dramatically more flexible store.
Figma / PSD to Shopify
Pixel-perfect conversion of your design files into fully functional Shopify themes. HTML5, CSS3, Bootstrap — then bridged into Shopify Liquid with responsiveness and accessibility baked in.
Platform Migration to Shopify
Seamless migration from WooCommerce, BigCommerce, Magento, Wix, Squarespace, or any custom platform to Shopify — products, customers, orders, and SEO redirects fully preserved.
Speed & Performance Optimization
Achieve 90+ PageSpeed scores through image optimization, lazy loading, script deferral, CSS/JS minification, and LCP-focused rendering — directly boosting conversions and Google ranking.
Conversion Rate Optimization
Strategic UX improvements — trust badges, urgency timers, sticky add-to-cart, upsell logic, and cart drawer enhancements — all built natively in Liquid to minimize app bloat.
Shopify Product Page Design
High-converting product pages built with custom Liquid — variant selectors, metafield-powered specs tables, image galleries, tabs, and review integrations that drive purchase intent.
Shopify App Integration
Seamless integration of Klaviyo, Yotpo, Recharge, Gorgias, Judge.me, Loox, Rewind, Tidio, and 50+ other Shopify apps — with UI that matches your theme perfectly.
Shopify Plus Development
Enterprise-grade builds on Shopify Plus — custom checkout.liquid, Scripts, Flow automation, B2B features, multi-store architecture, and headless integrations for high-volume brands.
Shopify Product Listing & Store Management
Bulk product upload, CSV data import, collection organization, metafield setup, inventory management, and ongoing VA support so you can focus on growing your business.
Shopify Website Redesign
Full visual overhaul of your existing Shopify store — new theme selection, UI modernization, UX restructuring, brand alignment, and mobile-first responsiveness, all without data loss.
Shopify Virtual Assistant
Ongoing dedicated Shopify VA services — order management, customer support setup, product uploads, discount creation, report generation, and day-to-day store operations handled for you.
Skills honed across
120+ Shopify projects
A simple, stress-free process
From first message to final delivery — clear communication and zero surprises.
Discovery Call
Share your goals, reference stores, and requirements. I’ll ask the right questions.
Proposal & Quote
Receive a detailed scope, timeline, and flat-rate or hourly quote within 24 hours.
Development
Work begins on a staging environment with daily updates and progress check-ins.
Review & Revisions
You review, request changes, and I iterate until every detail meets your approval.
Launch & Support
Go live with confidence. Post-launch support included to ensure everything runs perfectly.
What sets this service apart
Shopify-Only Focus
No generalist dabbling. Every hour is spent in the Shopify ecosystem — Liquid, OS 2.0, and the Shopify Partner program.
Clear Communication
Daily updates, Loom walkthroughs, and plain-English explanations. You’ll never be left wondering what’s happening.
Code Quality & Safety
All changes are made on staging branches. No live-site edits without your approval. Clean, commented code delivered.
Honest, Competitive Pricing
Premium output at accessible rates. No inflated agency markup — direct expert access at $8/hr or flat-rate packages.
Fast Turnaround
Most theme customizations are delivered within 2–5 business days. Full builds within agreed milestones — always on time.
Global Clients, Local Rates
Serving clients in the USA, UK, Canada, Australia, and Europe — at Pakistan-based rates that stretch every dollar.
Long-Term Partnership
Many clients return for months or years. The goal isn’t one project — it’s to become your trusted Shopify developer on retainer.
Conversion-First Mindset
Every pixel is considered with the end goal in mind: more add-to-carts, higher AOV, and more completed checkouts.
What clients say
Muhammad completely transformed our Shopify store. The Liquid customizations he made to our product page were exactly what we envisioned — and the speed went from 42 to 91 on PageSpeed. Exceptional work.
The Figma-to-Shopify conversion was pixel-perfect. Awais understood the design intent immediately and delivered a fully responsive, fast-loading theme within the deadline. Will absolutely work with him again.
We migrated from WooCommerce to Shopify with zero downtime and all our SEO intact. Awais handled every edge case professionally and was always available on Upwork to answer our questions.
Frequently asked questions
Muhammad Awais has 5+ years of dedicated Shopify Liquid development, covering theme architecture, custom sections, metafields, metaobjects, dynamic rendering, and OS 2.0 JSON templates. It’s the primary skillset, not a secondary one.
Absolutely. Most projects involve customizing an existing theme — whether it’s Dawn, Debut, Impulse, Prestige, Symmetry, Turbo, or any premium purchased theme. Changes are always made safely on a duplicate or staging environment first.
Small customizations (a section, a feature, or a bug fix) typically take 1–3 days. Medium projects (full product page redesign, new landing page) take 3–7 days. Full-store redesigns or builds are typically 2–4 weeks depending on scope.
Yes — many clients retain Muhammad Awais on an ongoing hourly basis for store management, new feature development, app integrations, and virtual assistant tasks. Upwork makes long-term contracts easy and secure.
Yes, migrations are a core service — covering products, customers, orders, pages, blogs, and SEO 301 redirects. The most common migrations handled are WooCommerce → Shopify and BigCommerce → Shopify.
The hourly rate is $8/hr on Upwork, with flat-rate project pricing also available. The easiest way to start is to visit the Upwork profile, send a message describing your project, and receive a detailed proposal within 24 hours.
Yes — Shopify Plus projects are fully supported, including checkout.liquid customization (while available), Shopify Scripts, Flow automations, multi-store setups, B2B storefronts, and headless Shopify architectures.
Let’s build your Shopify store
the right way.
Whether you need a quick fix, a full redesign, or an ongoing development partner — Muhammad Awais is ready to help. Reach out on Upwork today.