Google Merchant Center Compliance Tool
A comprehensive checklist to verify your website and Merchant Center settings before requesting a misrepresentation review. Ensure all elements are correctly implemented to recover from suspension.
Compliance Progress
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Business & Contact Information
Should be in footer, contact page, or header
Should be in header/footer and contact page
Should be a mailto: link or contact form
Include timezone and days of operation
Should match tax/bank documents
Website Compliance
Website should load directly without redirects
All main pages accessible from navigation
Privacy, Terms, Contact, Policies, etc.
All content should be real and relevant
Secure connection for all pages
Check Google PageSpeed Insights
Policy Pages
Include timeframe, conditions, and process
Include domestic and international if applicable
GDPR, CCPA, etc. if applicable
Clear terms for using the website
Form should work and send emails
Merchant Center Settings
Check “Business information” section
Under “Settings” > “Website”
Match your website’s shipping policy
Based on your business location
Should match website return policy
Product & Checkout Pages
No watermarks or stock photo text
No hidden costs until checkout
In stock, out of stock, pre-order
Test complete checkout flow
Tax, shipping, discounts itemized
Additional Important Checks
Critical: Can cause immediate suspension
What you sell and how you operate
Email/phone response within 24-48 hours
Check all internal links
Facebook, Instagram, Twitter, etc.