Google Merchant Center
Misrepresentation Review Checklist

Complete this checklist to fix common misrepresentation issues before requesting a review. This tool covers everything Google typically checks.

Disclaimer: This is an unofficial tool created by an independent expert. It does not guarantee reinstatement. Always refer to official Google Merchant Center Help documentation.

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Track your progress

1. Merchant Center Account & Verification ›

Business identity verified (documents approved in Merchant Center) Check “Account > Business identity” for approval status Phone number verified (if required by Google) Check verification status in account settings Website/domain verified in Merchant Center Tools & Settings > Website verification Domain verified in Google Search Console and linked to Merchant Center Required for full trust No active warnings in Diagnostics tab Fix all account-level and item-level issues first

2. Business Information Consistency (NAP) ›

Business name exactly matches on website, Merchant Center, and Google Business Profile Physical address exactly matches (if you have a physical location) Phone number exactly matches and is callable Must be a real, answered business line Email address consistent across all platforms

3. Required Policy Pages ›

Returns & Refunds policy page exists, detailed, and easy to understand Shipping policy page with clear rates, times, and restrictions Terms of Service page Privacy Policy page All policy pages linked in footer (visible on every page)

4. Contact Information ›

Contact Us page with working form/email/phone/address Phone number visible in header and/or footer Email address visible Business address displayed (if physical store) Operating hours displayed (if applicable)

5. Website Professionalism & Design ›

Site uses HTTPS (padlock in browser) Mobile-responsive design (looks good on phones) No placeholder text (e.g., “Lorem ipsum”) No placeholder/stock images that don’t show real products All links work (no broken pages or 404 errors) Clear, functional navigation menu Footer contains policy & contact links No misleading redirects or cloaking

6. Product, Cart & Checkout Pages ›

High-quality, original product images (multiple angles, clear) Accurate product titles & descriptions (no misleading claims) Clear pricing (no hidden fees) Shipping & tax info shown early in checkout Checkout is secure & transparent

Created by Syed

Google Merchant Center Recovery Expert (Multan, Pakistan)

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