Identity & Trust Auditor
GMC Branding Auditor
Google checks your business identity. Ensure your store logos and favicons meet the 1:1 and 2:1 ratio trust standards.
Identity Checklist
Square Logo (1:1 Ratio)
Must be at least 500x500px. Used for Smart Shopping and YouTube ads.
Storefront Logo (2:1 Ratio)
Rectangle format (e.g. 1000x500px). Critical for the Merchant Center header.
Favicon Consistency
Ensure your website browser tab icon matches your GMC logo exactly.
Brand Color Sync
Have you set your Hex # colors in GMC settings to match your logo?
Transparent or White Backgrounds
Avoid dark, busy backgrounds. Google prefers clean logo isolation.
0%
Unverified Identity
“Your brand isn’t synced. This is a common trigger for automated misrepresentation bans.”
Syed Saadullah